AI Insights · Timothy · July 2023
Top 5 Social Apps on Android in Africa for Q2 2023
Explore the performance of the top 5 social apps on the Android platform in Africa during Q2 2023, including trends in downloads, revenue, and active users.
During the second quarter of 2023, the top five social apps on the Android platform in Africa showcased varied performance trends. Here’s a closer look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.
TikTok TikTok experienced a steady increase in weekly revenue, peaking at approximately $220K in the final week of May. Weekly downloads showed fluctuations, with a high of around 780K in late April and a low of about 495K in mid-June. Active users increased consistently, reaching approximately 25.5M by the end of June.
Facebook Lite Facebook Lite maintained a robust download rate, starting at around 925K in late March and ending at approximately 577K in late June. Active users remained stable throughout the quarter, peaking at around 25M in late April.
TikTok Lite - Save Data TikTok Lite - Save Data saw modest revenue, with a peak of $96 in early June. Downloads varied significantly, reaching a high of about 953K in mid-June. Active users also rose, peaking at approximately 13.6M by the end of the quarter.
Instagram Instagram's revenue showed a gradual increase, ending at around $813 in the final week of June. Downloads fluctuated, with a peak of approximately 597K in late April. Active users consistently grew, reaching about 33.5M by the end of June.
Facebook Facebook's weekly revenue remained relatively stable, averaging around $3K. Downloads varied, peaking at approximately 480K in early May. Active users saw a slight increase, ending the quarter at around 99.5M.
These insights provide a snapshot of the performance of the leading social apps on Android in Africa during Q2 2023. For more detailed analytics and trends, visit Sensor Tower.
